The email with the big announcement. a rise in hype. There were thousands of customers waiting in line at online checkouts and businesses. Then comes the post-purchase stage, when delighted consumers share images of new goods and immediate reviews on social media. FOMO causes those who missed out to rush online and get the newest iPhone.

Website Launch Images - Free Download on Freepik
Product introductions from Apple are easily identifiable. However, how does such a product launch take place?

It’s a procedure. Personalized content marketing tactics, PR efforts, and target market research are all features of the finest eCommerce product launches. These product launches identify consumer preferences and break through the clutter to draw attention to a new offering.

Every stage of developing a successful first eCommerce website and product e-commerce site launch strategy will be covered in this article, from audience research to appropriate planning and inventory management to post-launch revenue advice.

‍

Three steps for a successful launch of an eCommerce product

Preparation, launch, and post-launch breakdowns are the three phases of eCommerce product launches.

To develop marketing strategies, launch concepts, and choose analytics and post-purchase support, each step is divided into multiple sections.

Let’s examine the initial phase .

Step 1: Launch of the Pre-Product
investigation of the intended audience and market
Make sure you know who you’re selling to and whether they desire it before launching a product.

Find out what your target market wants from a new product by conducting market research. It can be a product they don’t even realize they need or something they’re actively looking for. Start by focusing on the demands of your target audience and placing yourself in their position:

necessity. Is there a problem that your product fixes? Do they know they require your product?
characteristics. How will you explain the features of the product to the customer so they know it will address their issue?

Price. Does the value match the price tag?

Learn about your product and how it will benefit your target market. Having a better grasp of your clients’ needs can help you create a marketing strategy that appeals to them.

Analyze your competitors to find out what they have to offer.
Particularly in eCommerce, where 40% of online retailers in North America and Europe feel the industry is extremely competitive, competition is intense. In order to successfully launch a product, you must be aware of what your competitors are doing. You may attract customers and maintain your store’s competitiveness by differentiating your goods based on factors like pricing, style, features, or need.

Begin by examining their:

social networking game. Which channels are consumers focusing on? Do they frequently use social media? Do they offer prizes or hold online competitions to draw clients?
pricing tactics. Is the product you’re launching comparable to theirs? How much do they charge? Does shipping come with it? Do they have any other benefits?
offers from devoted customers. How are their VIPs being cared for? Are they rewarding loyal consumers with early discounts or other benefits?
strategies for sales. Do they contact clients who have left their carts unattended? Do they use upselling and cross-selling strategies at the point of sale?
To find out how you may differentiate your goods, look for any weaknesses in their marketing and sales approach.

Taking into account which of their products are performing well and which are not is also a good idea. Check to see if their product is comparable to the one you’re introducing. You should reconsider your launch if it’s consistently on sale or being promoted on social media and in email campaigns since it may be failing to attract buyers.

improved features. improved assistance. improved experience for customers.
Enjoy a more user-friendly interface while still getting all the capabilities you require. Discover the distinction.

Ask for a Demo

Create a go-to-market strategy.
It’s time to start planning how you’ll get clients from the initial interaction until the point of sale.

Using a go-to-market strategy (GTM), map out every potential consumer touchpoint and how you plan to use it to promote and sell your product. Touchpoints such as these should be included.

Any social media platforms that clients utilize to interact with your business
Your SEO strategies and website
Lists of emails and SMS for marketing initiatives
Influencer marketing to increase brand awareness
Traffic-boosting VIP incentives and loyalty reward schemes
The purpose of each touchpoint should be to drive customers to the checkout and raise awareness of your new offering.

Which touchpoints receive the most attention will depend on your launch budget, objective, and target audience. Focusing on TikTok and email marketing campaigns instead of heavily investing in influencers and SEO will increase sales if your target audience is active on these platforms.

Create a schedule for your new product’s introduction.
Next, create (reasonable) launch budgets and schedules that account for final sign-offs, feature releases, and marketing.

The majority of product launches will use a waterfall methodology, in which each step must be finished before moving on to the next. For instance, in order for your design team to produce materials for social media, features and pricing must be determined upon prior to the start of a marketing campaign.

Setting up a launch schedule can help ensure that everything goes according to plan. It ought to contain the following:

Date of product release. a certain date for the product’s release and availability for purchase. All marketing efforts should be planned in advance of this since it will be the “endpoint” of your launch timeframe.
phases. For instance, email marketing campaigns, social media campaign kick-offs, pre-launch events, and A/B testing of landing pages and websites
Promotion. How are you going to promote your new product? Which campaigns are you going to launch on the chosen channels? To avoid bombarding your customers’ inboxes and social media feeds simultaneously, plan ahead and space out your efforts.
Steps to launch. What needs to be approved by whom? Decide which campaigns will be launched first and when departments and stakeholders will be consulted. final approvals. From coming up with concepts to approving the final product launch, there will be a lot of labor. Establish clear due dates for key departments (such as marketing, social media, and design) to approve particular assets and campaigns in order to keep the final launch on schedule.
Transparent launch planning timelines can be created with a variety of techniques. You may plot deadlines and progress using the free templates offered by Asana and Trello to help keep your team in sync.